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Next to Now – Late April Edition
NEW YORK TIMES JOINS SNAPCHAT DISCOVER Where is the news going? Where is it coming from? Is a picture worth 1000 words? Depends on the words. DISCOVERINATE! GEN Z — One wonders what the...
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ROBO-COPY The next job to be obsoleted by technology will be the copywriter, says Mark Duffy of Digiday. Your ninja can’t stop this! Join the robo-tussle HOW TO GO NATIVE Pinning down just what...
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Next to Now – Mid June Edition
Every Day is a GIF Brooklyn Northside Festival on Facebook ads, branding, and the tao of GIF. It’s worth it for a FASCINATING SPOCK GIF alone, but also thought-provoking as we explore the possibilities...
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Next to Now – Late June Edition
PLUNDER THE INFLUENCE Influencer marketing has become more widespread, with more than 200,000 such posts a month just on Facebook Inc.’s Instagram … “We don’t want to be in the business of tricking...
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IAB FAUs with VR, AR, and FAQ The Standard Advertising Units are meeting new standards, as the IAB releases its new portfolio of Flexible Ad Units, including Virtual Reality, Augmented Reality, and...
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I’D LOVE TO SEE THAT PRESENTATION AGAIN LinkedIn debuts “Native Video” to increase engagement. “We are getting a wide range of people from tugboat operators to rock blasters and landscape...
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5 REASONS FOR OPTIMISM About the book business, from Marcus Dohle. CHEER UP WALL STREET JOURNAL SEEKS WOMEN New ad campaign targets ambitious GenZers and Millennials, especially women. “Those...
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CLEANLINESS IS NEXT TO UNEMPLOYMENT Beware of the “Yellow Icon” that indicates a “de-monetized” video. “In November, Mars Inc., Adidas and Deutsche Bank all said they would halt advertising on...
View ArticleINVERSO INVIERNO 2018
YES, VERSO CAN HELP YOU WITH SNAPCHAT Big and bigger: “Snapchat said it added 9 million daily users in the fourth quarter, its largest growth spurt since going public last year.” AN ARTICLE FROM...
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How does Twitter reach influencers? Billboards. “The micro-media app says it bought billboard space everywhere from Nice airport to the Palais.” READ THE REPORT Brooklinen (among others) drops...
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